Copywriting: Webpage content for Nethansa
CFEC projects
Our client – Nethansa
Nethansa is a company that offers strategic support for sales on eight Amazon’s European markets and on Kaufland.de. Last year, they launched an advanced SaaS type app: the Nethansa Platform. It enables sales automation and helps with efficient management of thousands of prices, products and orders, as well as with sales forecasting.
Content writing – webpage content
While on the lookout for companies that could help fulfil a specific need, netizens pay close attention to the content published by manufacturers and service providers. It’s this content that constitutes the basis on which one can assess the degree of professionalism of a brand. Customers want to be sure that companies will fulfil promises made in commercials and guarantee high quality of the services or products offered.
In the case of Nethansa, we prepared content for their new webpage that was launched along with the new version of their tool for supporting sales. The Nethansa Platform – previously available only for bigger commercial entities – was released to the market as a SaaS-type product, providing also small and medium-sized companies with the right means to increase sales in marketplaces beyond Poland.
The challenge was to provide professional descriptions of the Nethansa tool’s features. In our texts, we used the language of benefits to show what sellers can gain if they use the features of the Nethansa Platform to their full extent. We also prepared a FAQ section and detailed separate descriptions aimed at respective types of sellers active on digital market platforms (resellers, vendors, and brand owners).
CFEC strategy
The course of action for the CFEC experts in projects of this type is to:
•Analyse the client’s line of goods and their target group. We do everything in our power to ensure that the content we prepare meets our client’s requirements and helps them achieve desired goals.
•Decide on the form and length of the content. Depending on the client’s expectations, we strive to make our texts as attention-grabbing as possible, and, at the same time, highly informative (we make sure they cover all the highlights).
•Perform KWR (‘keyword research’) for markets in Poland and abroad. Thanks to complex keyword analysis, we can fully optimise the content in a way that makes the webpage more prominent in search results of a web browser.
•Create content (also in languages other than Polish). The CFEC agency collaborates with a highly -qualified team of translators trained in SEO.
•Conduct LSO (‘linguistic sign-off’), which means the final quality check, carried out – in this instance – on the published text.
If you too would like to take advantage of your webpage and make major sales, don’t hesitate to contact us!
