Sponsored articles for Nethansa – CFEC projects
Our client – Nethansa
Nethansa is a company that offers strategic support for sales on eight Amazon’s European markets and on Kaufland.de. Last year, they launched an advanced SaaS type app: the Nethansa Platform. It enables sales automation and helps with efficient management of thousands of prices, products and orders, as well as with sales forecasting.
Sponsored articles – what are they for?
With our client in mind, we wrote sponsored articles in which we gave an overview of Nethansa, and described measurable advantages brought forth by using software tools that support international sales. Texts on commission, published on external portals:
• Generate the so-called outbound links, improving the position of particular websites in search results. Building up links of that type is one of the best ways to increase the visibility of a website.
• Associate a person or a company with the image of an expert, which significantly affects their recognisability on the net.
• Enable reaching the broadest audience possible, which translates into higher number of potential customers.
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The purpose of our articles was to introduce the Nethansa Platform and the accompanying services to readers of popular web portals. The next phase in our operations involved promotion of a specific campaign – Nethansa guaranteed either a minimum of €100,000 in earnings or 50% sales growth in one year. Otherwise, they would return the cost of subscription. We prepared a text in Polish, and later on it was translated into other languages and used for foreign markets of Eastern and Northern Europe.
The course of action for the CFEC experts in projects of this type is to:
• Invent the strategy for the sponsored content: determine the subject, length and number of texts, also on the basis of available budget. The client’s needs and goals form the foundation of any campaign of this type.
• Select the appropriate media for a specific project. If the client conducts their business activities on a global scale, our strategy also includes building up links from abroad.
• Create and optimise content. Sponsored articles made by CFEC always include the most popular keywords related to a given industry. If the client has no ready list of keywords, our internal SEO department create it by themselves. Our experts also pay attention to proper formatting of the text.
• Take care of publishing and managing content using the leading content marketing platforms, e.g., WhitePress.
If you too want to use sponsored content to your full advantage, don’t hesitate to contact us!
