Copywriting: Nethansa Platform (SaaS) features’ description )
CFEC projects

Content writing – professional descriptions of digital products

When it comes to software, it’s the features that count. First and foremost, the description of a given tool should be accurate and crystal clear. There’s no room for understatements or omissions – when you cover the main selling points of the product or service offered, it’s worth employing the language of benefits to make customers realise how much they can gain, if they decide to take advantage of your product or service.

That’s the kind of content we prepared for Nethansa and their proprietary SaaS system. The goal of the CFEC experts was to create descriptions for the new webpage of our client. They were meant to present the Nethansa Platform in a favourable light, but without any distortions. In many markets, similar solutions are still treated as a novelty, which deemed it important to prepare materials with high educational value. Writing a text focused on an industry riddled with jargon (with English terms permeating the content in Polish) posed a challenge. Using terminology known to regular attendees of industry business conferences would not work in the case of smaller entrepreneurs making their first steps in the world of e-commerce. While closely collaborating with Nethansa and accepting advice from their experts, we managed to create universal yet substantive service descriptions – straightforward enough to be used by every salesperson.

CFEC strategy

The course of action for our experts in B2B copywriting projects is to:
• Analyse the needs of the client and scrutinise their competition. We do everything we can to deliver content that helps our client reach their intended goals and set them apart from the competition.
• Decide on the form and length of the content. Depending on the client’s expectations, we strive to make our texts as attention-grabbing as possible, and, at the same time, highly informative (we make sure they cover all the highlights).
• Perform KWR (‘keyword research’) for markets in Poland and abroad. Thanks to complex keyword analysis, we can fully optimise the content in a way that makes the webpage more prominent in search results of a web browser.
• Create content (also in languages other than Polish). The CFEC agency collaborates with a highly -qualified team of translators trained in SEO.
• Conduct LSO (‘linguistic sign-off’), which means the final quality check, carried out – in this instance – on the published text.
If you too care about professionally written descriptions of your tool or a service, don’t hesitate to contact us!