WE WILL CREATE
YOUR CONTENT FOR SELLING AND SOCIAL MEDIA PLATFORMS
DO YOU KNOW THE 4 P’S OF MARKETING?
In the mid-20th century, Jerome McCarthy developed the 4 P’s concept.
Product, price, place and promotion
are the foundation of modern marketing.
You already have price and product.
WE WILL HELP YOU TAKE CARE OF THE OTHER 2 P’S
SOCIAL MEDIA AND MARKETPLACES
In practice, e-commerce doesn’t need to be limited to your online store. Nowadays, e-commerce trends are clear – they also include sales in marketplaces and on social media.
PROMOTING ON SOCIAL MEDIA AND EXTERNAL WEBSITES
In e-commerce, the basis for promoting is online copywriting. But social media content is not enough. Promoting also includes
publishing sponsored articles that will reinforce your website position on the Internet.
DIFFERENT PLACES REQUIRE DIFFERENT PROMOTIONAL ACTIVITIES AND SUITABLE CONTENT.
Paulina Świetlak, koordynatorka projektów SEO
AT CFEC, WE OFFER ONLINE COPYWRITING
– WE CREATE CONTENT TAILORED TO VARIOUS CONTEXTS (OF A PLATFORM, TARGET GROUP, TYPE OF CAMPAIGN, MARKETING STRATEGY) AND SEO OBJECTIVES.
PRODUCT PAGES ON SELLING PLATFORMS
Each selling platform has its own specificity and requirements. We create product descriptions from scratch or adjust the already existing texts so that they live up to the expectations of clients from every platform. We use suitable guidelines and formatting, as well as the most effective positioning techniques.
We analyse keywords: relevant keywords increase product visibility in internal search engines of platforms (e.g., the Amazon search engine).
Sponsored articles
Articles published against payment on Internet media, e.g., on blogs and portals, can improve your results in search engines and strengthen the brand visibility. Such content is often viewed organically, it’s indexed by search engines and present on websites longer than ads.
We create and optimise content for such campaigns, as well as support our clients in selecting a place for publishing such content (based on the acclaimed WhitePress system).
Communicating with recipients: social media and opinions
In case of content for social media, we need to use activation phrases used by the recipients themselves. We are able to find them and use them to create content that will build brand visibility and reliability. Social platforms are nowadays becoming selling platform as well – the possibility of a direct sell is offered by, among others, Instagram and Facebook.
We also help with communication based on opinions – we create scenarios for responding to satisfied and disappointed clients.
Ads
We create engaging advertising content tailored to your target group. We also include proper keywords, which were provided by the client or our in-house SEO department. Thanks to that, we lower the cost of advertising, especially when it comes to Google Ads.
Current trends are clear: high-quality web content supports effective online sales.
OUR PROJECTS
WE WORK WITH LARGE AND SMALL BRANDS,
BASED ON TWO MODELS:
WHAT CAN WE DO FOR YOU?
WE CREATE A SPECIFIC AMOUNT OF CONTENT
TO BE PUBLISHED OVER TIME.
WE WORK CONTINUOUSLY, RESPONDING TO CHANGES
IN TRENDS AND OPTIMISING CONTENT AS NEEDED.
FAQ
FREQUENTLY ASKED QUESTIONS
I don’t have a SEO department at my company.
Could you provide me with keywords?
We identify keywords prior to working on product pages in order to include them in the text from the very beginning. If you don’t have your own SEO department or a ready-made list of such words, we will prepare it for you!
I already have content. Will you optimise my descriptions of products, services and categories?
Optimisation means working with already existing content provided by the client. We analyse the website and keywords
used in descriptions. We verify what’s missing. Next, we look at the competition
with regard to keywords and products selected by them. Based on this, we are able to
optimise product pages, thanks to which they will achieve higher rankings
in search results – on the platform and outside of it.
I sell in many countries. Do you prepare descriptions for foreign markets?
We work with localisation experts who have translated thousands of product descriptions
intended for multiple markets in Europe, Asia and the Americas. We provide translations of the highest quality with regard to target markets.
THE BEST TIME TO ACT ON THIS WAS A DECADE AGO. THE SECOND BEST TIME IS NOW.
David Brin